Dr Josiane Fernandes
Lecturer in MarketingResearch Overview
Josi Fernandes is interested in understanding how markets work, why they work the way they do, and especially how they can be changed to work differently. Designing market interventions towards the creation of more ethical and responsible markets, connected with the United Nations Sustainable Development Goals (SDGs) is of particular interest.
For the past 6 years, Josi explored how local entrepreneurs in Brazilian favelas manage to engage in economic activity amidst stigmatization of their place of residence, violence, and poverty and maintain a market for favela tourism. Part of the results from this project was published in the , and can also be found in the .
Presently, Josi is studying sustainability in food markets and more specifically, in relation to the environmental challenges associated with the UK salmon market. Businesses in this industry and researchers interested in this topic are encouraged to connect.
Current Teaching
MKTG101 - Introduction to Marketing
MKTG229 - Routes to Market
MKTG301 - Stratetgic Marketing
MKTG329 - Business to Business Marketing
MKTG409 - MSc Advanced Marketing Management (supervisor)
Research Grants
CAPES Scholarship (Brazil)
British Sociology Association Events Grants
LUMS Scholarship
LUMS Conference Grant
LUMS Pump Prime Scheme
28/06/2023 → 07/07/2023
Consultancy
01/12/2022 → 01/10/2023
Research
Participation in workshop, seminar, course
Editorial activity
Invited talk
Participation in conference - Business/Professional
Participation in conference -Mixed Audience
Participation in conference - Business/Professional
Invited talk
Publication peer-review
Participation in conference -Mixed Audience
Participation in conference -Mixed Audience
Participation in conference -Mixed Audience
Participation in conference -Mixed Audience
Participation in conference -Mixed Audience
Participation in conference -Mixed Audience
Participation in conference -Mixed Audience
Participation in conference -Mixed Audience
Participation in conference -Mixed Audience
Participation in conference -Mixed Audience
Participation in conference -Mixed Audience
Participation in conference -Mixed Audience
Participation in conference -Mixed Audience
Participation in conference -Mixed Audience
Participation in workshop, seminar, course
Participation in workshop, seminar, course
Participation in workshop, seminar, course
Participation in workshop, seminar, course